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Evolving the Experian home page and re-imaging the infographic approach.
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/ Who are Experian?
Experian is a leading global data and technology company that specializes in collecting and analyzing financial data on individuals and businesses. They provide a diverse range of services.:
1 | Credit reports and scores
2 | Information services
3 | Fraud protection
4 | Online access
Content, re-structure and visual style.
This website redesign involved a complete overhaul, encompassing a comprehensive re-structure to improve user navigation and findability. Content was meticulously rewritten to enhance clarity, conciseness, and SEO value. Simultaneously, a new visual style was developed, meticulously adhering to existing brand guidelines, to create a modern and engaging user experience that effectively communicated the brand's identity. In addition, there was an opportunity to re-imagine and modernise the approach to infographic to bring these inline.
/ The design approach.
Working with the clients user research department, it was important to develop a new information architecture for the page, whilst crafting a visually compelling and user-friendly design. By adhering to brand guidelines and prioritising user needs, the objective was to deliver an improved navigation, enhance content clarity, and effectively communicate the brand's unique story.
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Case study:
Introducing a cleaner and considered form to a very content rich page. Key focuses: layout, structure and style.
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/ Project skills.
